Tuesday, June 30, 2009

Madison Avenue (Doll)House

Um... WOW!

This futuristic thousand-pound dollhouse is the work of architect Joshua Prince-Ramus and his firm REX Architects. The installation was the centerpiece for the holiday window display at the Calvin Klein Collection store on New York’s Madison Avenue. It was on display until Jan 09, but I haven't had a chance to research where it is now.

The four-story structure is made of steel, acrylic sheet, and spandex. Check out the animation on the website to see how the walls open and close. All of the interiors are furnished with miniature replicas of pieces from Calvin Klein’s apparel, accessory, and home lines, including the new furniture line that debuted this year.

The initial concept came from Dale Rozmiarek, Calvin Klein VP of Creative Services, (I wish I had his job, can you imagine getting paid to envision this gem?) and Joshua Prince-Ramus and REX were enlisted to create the masterpiece. REX also worked with with Situ Studio and Klemencic Associates on the fabrication and structure. Definitely check out the website for more details and info. When I win the lottery, I'll commission these guys for another ultra-modern dollhouse.

Now if only we can convince Calvin Klein to sell 1:12 miniatures of the new line of furniture.

(All images by James Lattanzio from REX Architects www.rex-ny.com)